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Creative storyteller with 10+ years in writing, design, strategy, and team leadership. From TV to tech and art exhibitions, I turn ideas into impactful experiences, using every medium to deliver clear, compelling messages. Problem-solver at heart, I’m driven to craft memorable narratives that resonate.

Contact

Contact

Creative storyteller with 10+ years in writing, design, strategy, and team leadership. From TV to tech and art exhibitions, I turn ideas into impactful experiences, using every medium to deliver clear, compelling messages. Problem-solver at heart, I’m driven to craft memorable narratives that resonate.

[ Overview ] 

Index

[ 7.01 ] Game Flow

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[ 7.02 ] Game Start Screen

Time is Big Mac.png

[ 7.03 ] Game Start Screen

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[ 7.04 ] Game Flow

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Game Flow

[ 2 ]  LOST AND FOUND

Curator, Lettering, Typography, Print Matters, Image Making

Installation 

[ 3 ]  RINA AND DITZA

Packaging, Illustration, Image Making, Typography, Print Matters

Branding

[ 4 ]  PAREIDOLIA

Video, Image Making, Sound Design, Motion, Typography

Explainer

[ 5 ]  WHO IS WE

Print, Image Making, Lettering, Typography 

Poster

[ 6 ]  BUITENVELDERT

Photography, Print, Image Making, Typography

Book Design

[ 1 ]  SHELTERS

Typography, Print, Image Making

Broadsheet Design

[ 7 ]  NOGUCHI

Typography, Print, Lettering

Book Design

[ 8 ]  JANICE

Video, Image Making, Motion

Title Sequence 

[ 1 ]  SHELTERS

Broadsheet Design

Typography, Print, Image Making

[ 2 ]  LOST AND FOUND

Installation 

Curator, Lettering, Typography, Print Matters, Image Making

[ 3 ]  RINA AND DITZA

Branding

Packaging, Illustration, Image Making, Typography, Print Matters

[ 4 ]  PAREIDOLIA

Explainer

Video, Image Making, Sound Design, Motion, Typography

[ 5 ]  WHO IS WE

Print, Image Making, Lettering, Typography 

Poster

[ 6 ]  BUITENVELDERT

Photography, Print, Image Making, Typography

Book Design

[ 7 ]  NOGUCHI

Typography, Print, Lettering

Book Design

[ 8 ]  JANICE

Video, Image Making, Motion

Title Sequence 

Time is Big Mac explores the stark disparities in salary standards among McDonald’s employees worldwide, despite performing identical tasks. Inspired by the Big Mac Index from The Economist, which measures global purchasing power, the project combines this data with McDonald’s wage structures across countries. Presented as a mobile game, it uses gamification and playful design to simplify complex economic inequalities, aiming to create a shareable, engaging experience that raises awareness of the effects of globalized economics on individuals.

Play the mobile game

Broadsheet

Typography, Print, Image Making,

Installation 

Curator, Lettering, Typography, Print Matters, Image Making,

Branding

Packaging, Illustration, Image Making, Typography, Print Matters,

Explainer

Video, Image Making, Sound Design, Motion, Typography,

Poster

Print, Image Making, Lettering, Typography,

Title Sequence 

Video, Image Making, Motion,

Book Design

Typography, Print, Lettering,

Book Design

Photography, Print, Image Making, Typography,

Mobile App

Research, Design, Content, App Development,

Time is Big Mac explores the stark disparities in salary standards among McDonald’s employees worldwide, despite performing identical tasks. Inspired by the Big Mac Index from The Economist, which measures global purchasing power, the project combines this data with McDonald’s wage structures across countries. Presented as a mobile game, it uses gamification and playful design to simplify complex economic inequalities, aiming to create a shareable, engaging experience that raises awareness of the effects of globalized economics on individuals.

Play the mobile game

[ 7 ] Time is BigMac

Mobile App

Research, Design, Content, App Development,

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